Steps to setup Google DFP (DoubleClick For Publishers) for your account
If you want to show google ads on your site or want to showcase banners for any publishers on your site , then you can setup DFP (DoubleClick For Publishers) account and steps are as given Below :-
- URL For this is https://www.google.com/dfp/signin
- There are two main things in DFP first is “Ad units” and second one is “Placements”
- And then first step is to add new ad unit
- When you click on it you will get form to fill
- You can give appropriate name to ad unit and description to describe it and according to which size of banner or google ad is required, you can select it from list or you can enter your own required size
- Then you can select target window if you want to open it in itself or want to open new window
- And then if you have already made placement then you can include it from this placements window and if you haven’t made it yet , you can add it later or even you can add adunit in placement in its entry form
- There is one more thing “Adsense inventory settings” and you can override it by clicking on override
- And By changing this setting you can change look and design of google ad.and then click on save to complete process,and by doing this you can see the added ad unit in list of ad units as shown in first snap shot
- As You will click on placements link you can see the list of placements same as ad units with (+ New Placement) button on the top
- As you click on it , you will get entry form for it as below
- Where you can give name to placement as per the placement of ad or connected ad unit and in description you can describe its use
- From Assigned Inventory list you can include ad units to placement
- Now the most important step is here,there is one checkbox of google adwords,if you check it the block of script that you generate will show google ad and if you uncheck it,you can use that placement for banner.and then enter other information accordingly
- Now to get script to place on site,click on generate tags link
- There you will get list of adunits.from this include all ad units for which you want to generate script.If you select multiple , you will get combine script.So if you want individual script , then generate tags for individual ad unit.include it and click on generate tags
- So you will get this script to place on site.Place the script on head part and body part in the place where you want to display ad or banner
- Now , This will work when you want google ad script , but In the case when you want to display banner in ad units, then you have to follow some extra steps
- For that you have to create Order,so click on orders tab
- Here you have click on (+ New Order)
- You can enter any name for your campaign of order ,and then in advertiser textbox you will get (add a new company in dropdown),select it to add advertiser name
- Then select type of advertiser and enter its name and add it , so you will get it in list of advertisers and then select it
- Here you can enter name of line item,which is related to your banner,then select you inventory size according to your adunit size,that you will use for your banner.Then give start time and end time of your banner.then your goal of quantity as impressions or click and enter rate of inr per click or impression and then discount in that rate
- Select As fast as possible in Deliver impressions
- When you click on any line item you will get list of creatives , if you have made any,if it is blank you can add it by clicking on (+ add creative)
- When you will click on add new creative,you will get window like
- Now click on “select files from your computer”,so it will open dialogbox,then select image from your computer drive , so it will display form as below
- Enter Name for creative and enter Click-through URL ,which is a link that you want to open on click of this banner.and then click on save at end















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